Holbrook, Arizona, is a Route 66 stop like no other. Steeped in human and natural history, this offbeat town is home to a unique mix of mid-century Americana, Native American culture, and petrified prehistory. Visiting Holbrook is like stepping into a time capsule, where retro kitsch collides with natural wonders. It’s unapologetically itself, offering travelers an authentic experience that’s both a nostalgic look back and a vibrant celebration of its unique place along the Mother Road. Whether you’re a rock-hound, history buff, or lover of novel roadside attractions, Holbrook promises a memorable adventure.
This story was made in partnership with the Holbrook Chamber of Commerce.

Rock-Hounding and Dinosaurs
Holbrook’s vibrant rock-hounding scene is a must-see for anyone with an interest in geology. Jim Gray’s Petrified Wood Co. is the perfect spot to begin your exploration, hosting a dazzling array of petrified wood, minerals, and colorful stones. Don’t forget to grab a souvenir! If you’re traveling with kids or just looking for something fun, the giant dinosaurs scattered throughout town are a must-see. These colorful creatures make for a perfect photo op and are part of the playful side of Holbrook’s Route 66 legacy. Whether you’re picking out some petrified wood to take home or simply marveling at the dinosaur sculptures, there’s something delightfully retro about this colorful stop.

Petrified Forest National Park – A Natural Wonder
A short drive from Holbrook, Petrified Forest National Park is one of Arizona’s most awe-inspiring natural landmarks. The park is divided into two sections, each showcasing its own unique features. Hike the paved Crystal Forest Trail to witness some of the most beautifully preserved petrified wood in the world. The vibrant rainbow hues of the badlands surrounding the trail are truly something to behold. As you wander through this ancient forest of stone, take in the colorful layers of petrified trees, some dating back over 200 million years. The park is a fascinating snapshot of prehistory, allowing a chance to connect with the Earth’s ancient past in a way that’s both peaceful and awe-inspiring. Remember to pack plenty of sunscreen, water, and desert essentials—this is an unforgettable adventure under the Arizona sun.

A Glimpse into Holbrook’s Native American History
Holbrook’s history also has deep roots in Native American culture. Just outside of town, you’ll find ancient petroglyphs that give a glimpse into the rich history of the area’s Indigenous peoples. These rock carvings, believed to be created by the Ancestral Puebloans, provide a fascinating look at the symbolism and daily life of the region’s first inhabitants. For those looking to dive deeper into Holbrook’s Native history, the Navajo County Historical Society is a must-visit. Located in the heart of Holbrook, the museum holds exhibits that highlight the area’s rich Native American heritage, including artifacts, photographs, and displays that tell the stories of the Navajo and Hopi peoples. It’s a perfect stop for anyone looking to connect with the land’s ancient history and the cultural significance of Holbrook’s surrounding regions.

Holbrook, Arizona, is a blend of old and new, wild and quirky. From its petrified forests and colorful rock shops to its retro roadside attractions, this town offers a truly unique Route 66 experience. Holbrook invites travelers to embrace the charm of Route 66 with open arms and a sense of adventure. So, pack your sunscreen and your curiosity, and get ready to explore a town that wears its history proudly.












